Tuesday, April 30, 2024

Design Trend: The Modern Retro Touch

retro graphic design

She moved to Los Angeles in 1985 to take the position as graphic design program director at CalArts. Graphic designer Jonathan Lawrence produces Mid-Century logos and typography that will make any type enthusiast drool. Lawrence is also the creator of Type Hunting where he collects vintage ads, typography, and design.

What is modern design in graphic design?

The Xerox machine exploded in popularity in the 70s, making it easier to copy posters and flyers. Punk rock took off as a social movement against the political happenings of the decade. Revolutionary graphics with an explosive combination of text highlight the fact that there were no limits for artists. Punk rock graphics were loud and abrasive—similar to the tunes of the decade.

retro graphic design

What is the Retro Design Trend?

By the 40s and 50s, the shapes were a little more blurred, with hand-drawn comics-style lines. Vintage styles will create an emotional tie between the user and the project that connects to the content, making it so much more than just a visual concept. Get unlimited downloads of 2 million+ design resources, themes, templates, photos, graphics and more. Envato Elements starts at $16 per month, and is the best creative subscription we've ever seen.

Art deco

From wearing retro-style jeans to using old-school camera filters, retro is all the rage. Incorporating a timeless vintage style may just be the answer to your next best design. You’ve probably heard the saying “everything old is new again.” The same can be said about design and design trends. While the medium might change, many of the old styles can come back into fashion. Being in the spotlight is vitally essential for the brands, especially in the hype-fueled epoch, when the battle for the audience’s attention attracts innovative means of creating the info precedent.

Exploring 80s graphic design trends

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It may be that your floral pattern incorporates the 70s trend of color clashing, specifically reds, browns, oranges, and greens. Printing moved from letterpress to offset as darkrooms were becoming more and more sophisticated. It was normal to use film exposures to modify artworks and create chokes and spreads for trapping.

Mid-century modern

The resurgence of retro fonts allows designers to evoke nostalgia while maintaining a fresh and relevant aesthetic. These typefaces bring a sense of authenticity to modern designs, tapping into the sentimental allure of past eras. Tierra Connor is a freelance illustrator and graphic designer based in Edmonton, Alberta, Canada. Check out her exclusive RetroSupply tutorial "How to Create a Retro Magazine Illustration in Illustrator and Photoshop."

retro graphic design

If you’re going to juxtapose design elements with construction styles, do so carefully and purposefully. Steampunk is full of purposeful juxtaposition, as are its derivatives like dieselpunk and cyberpunk. Dive down these rabbit holes to see vintage and modern juxtapositions done right. If you’re going for a certain look, you have to play by that look’s design rules. Research designs in that style and pay attention to color palettes, fonts and construction.

Playful Typography Styles

There are a few tells when you are looking at a project that completely give it away as modern retro (and a few that maybe capture hints of other styles or eras). The steady look and visual structure are the things to appreciate serif fonts for. They receive a special preference of designers, working on landing pages or presentation graphics for design marketplaces.

Make your work timeless with a vintage design

One of the primary reasons retro design holds such appeal is its ability to evoke powerful emotions linked to fond memories and collective experiences. Nostalgia has a unique way of connecting people across different generations, reminding them of simpler times and cherished moments. This emotional connection is a powerful tool for graphic designers, as it allows them to create designs that resonate deeply with audiences.

This makes it the perfect choice for flyers, posters, and other advertising or marketing media. Characterized by minimal, curvy shapes and cheerful colors, Mid-Century Modern graphic design is a friendly vintage style that adds a fun touch to any design. The Gothic design style is based on decorative and architectural styles that were popular in the mid-to-late Medieval period.

Bauhaus came into existence in 1919, Germany, when Walter Gropius opened The Bauhaus School. Encouraging artists to go back to basics, Bauhaus established itself as a very modern design style at the time. You can define modern design in graphic design as a broad and ever-expanding field that uses many different art disciplines. There are numerous reasons why it might be time to brush up on your retro design skills. One of them is that it speaks to many people, so adding something retro to your modern design portfolio may just work in your favor.

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